The aim was to draw the attention of passers-by to the recently redesigned museum. A thematic overview of the collection and exhibitions was proposed in the form of a night projection on the front of the impressive new building.
Ingenia’s looped storyline follows the chromatic order of the color wheel. It summarizes the vast thematic material represented by the thousands of objects in the collection. Each of the main colors of the spectrum is associated with an element (air, minerals, earth, water, vegetation, fire, and electricity) making it possible to group technologies and general aspects of science by hue. The challenge was to combine the content of this large video fresco, projected on the 75 m facade, with the immersive films designed in 360˚ and presented simultaneously on the LED screens, arranged in an arch, above the entrance to the museum.
Subsequently, two other immersive presentations were created for the entrance video arch. A short film on the oceans (Oceania) and another on the challenges of global warming (Climate).